Grad Insights: Publishing Companies

I just finished a time-consuming homework assignment about two different kinds of publishing companies. We were asked to pick two companies and answer some questions about their mission statements and how well we think the company is fulfilling their mission. I chose Scholastic Inc (children's) and Deseret Book (religious/Latter-day Saint).
One of the questions had me find another publishing company in each genre and compare/contrast the mission statements with my original two companies. I wanted to talk a bit about the compare/contrast I did with Deseret Book and HarperCollins Christian Publishing. 

Here's the Deseret Book mission statement: http://deseretbook.com/about/4935914
And HarperCollins Christian Publishing: http://www.harpercollinschristian.com/mission-and-values/

Initially, the differences are amazing. HC was one sentence. ONE. Way to be concise. But DB broke their statement into smaller goals which isn't really surprising considering what Latter-day Saints are taught about goal-setting and the principle of returning and reporting. After taking a closer look, these two mission statements are the same: enrich people by sharing our faith and the teachings of Jesus Christ.

In lecture our professor talked about how mission statements are lofty, continuing, and unattainable. I think HC fits this description but I don't know about DB. Because they broke down their mission into smaller goals, I think it's not lofty or unattainable. In fact, it seems pretty straight-forward and recordable. Okay, not a real word. Roll with it.

Let's break it down and paraphrase this mission statement.

Deseret Book is:

Committed to giving excellent service to customers, authors, and owner.
Committed to providing quality products in a timely manner with good service and fair prices.
Committed to following good business practices.
Committed to expanding their line of products to meet the growing needs of the customers.
Committed to maintaining professionalism and leadership in the publishing community.

None of that sounds over-the-top or unattainable, am I right? In fact, ALL of those are something you could graph. Now that's impressive.

I don't know. Probably no one cares, but that little discovery was cool to me. Even Deseret Book listens to the teachings of the prophets and implements those principles into their company. Sweet, man.